merchandise policy - CHERMAS Essay - 1158 Words

Fashion Merchandising Assignment on Store Merchandising Policy for CHERMAS INDEX I. Introduction II. Assortment of Merchandise III. Store merchandising policy Price Range Quality Standards Fashion Leadership Maintenance of basic stock Exclusivity INTRODUCTION Chermas has its apparel manufacturing unit located in Apparel Export Park at Gundlapochampally, near Hyderabad. CHERMA’S was started as a small 350 sq.ft. retail outlet on†¦show more content†¦Girls: Frocks, Midis, Tops, Blouses, Nighties, Night Suits, Lingerie, Salwar-Kameez, Three-piece Suits, Lacha Suits, Ghagra Cholis, Skirts, Capris, Parallel Sets, Tights, Stretch Jeans, Cycling Shorts, Pants, Hipsters, Kaftans, Swim Suits, Sportswear, School Uniforms, Dress Material. Price Range: 499-1500 It also has a section for toys and stationary. Jewellery The store also has a wide range of pearl jewellery Necklaces, Earrings, Pendants etc. Footwear Price range 599-1799 depending on the brand. Footwear brands: Puma Adidas F Sports Duke Reebok Columbus FILA Woodland Hitz Lee Cooper Sparx Apart from that they also have a lot of other merchandise like wallets, bags, belts, underwear etc. QUALITY STANDARDS The brand never compromise with the quality of their products. Quality has always been the backbone of chermas. Company gives the quality of International standard, result in exporting to major fashion Capitals like U.K., France, Italy, etc The store gets most of its merchandise from its own production unit right outside Hyderabad; however some of the merchandise also comes from Deepak Garments and Garden Garments which are local distributors. Chermas stores caters to families and it has a wide product needs to meet requirements of any age group. However, majority of shoppers are low to middle income level and